Access and hosting
How do you put your website in China?
Choose a route first, because the server is only one part of the problem.
All guides (16)How do you put your website in China?
Is your site blocked or just slow in China?
Do CDNs and Cloudflare work in China?
Is your website China-ready? 36 checks, each with a test
Do YouTube embeds and Google Fonts work on your site in China?
Does Google Maps work in China, and what should you do with the map on your site?
Which Google services fail in China, and what should you use instead?
What does the Great Firewall of China mean for your website?
Hong Kong or mainland hosting: which should you choose for China?
What are your real options for website hosting in China?
Is my website accessible in China?
Why does my form fail in China, and what can replace reCAPTCHA?
Can a shared IP get your site blocked in China?
How do you test and speed up your website in China?
Why is my website blocked in China?
Do WordPress, Shopify and Webflow work in China?
Baidu
How is Baidu SEO different from Google SEO?
The goal is familiar. The rules, the tools and the access to them are not.
All guides (20)
How is Baidu SEO different from Google SEO?
Do you need a Chinese phone number to register for Baidu Webmaster Tools?
Do backlinks still matter for Baidu, and where should they come from?
Do you need Baidu Baike and Tieba to be visible on Baidu?
How do you check which pages Baidu has indexed?
Does Baidu index foreign websites?
Does Baidu index websites in English?
How long does Baidu take to index and rank a site?
How do you rank on Baidu from outside China?
Does Baidu read JavaScript?
Which Baidu SEO tools do you need, and how do you find Chinese keywords?
How do you optimize your site for Baidu mobile search?
How do you track your Baidu rankings?
What are Baidu's ranking factors?
Can you rank on Baidu without an ICP?
Should you start with Baidu SEO or Baidu Ads?
Why isn't my website showing on Baidu?
How do I submit my site to Baidu?
How do you set up Baidu Webmaster Tools from outside China?
How do you use Baidu Webmaster Tools in English?
Chinese customers
How do you find Chinese customers?
Decide which Chinese customers you mean first, because mainland buyers and Chinese people abroad need different plans.
All guides (16)How do you find Chinese customers?
How do you advertise in China as a foreign company?
How do you answer Chinese enquiries without speaking Chinese?
How does B2B marketing in China work for a foreign company?
Digital marketing in China: what applies to you?
How do Chinese buyers search for foreign services?
Should you target mainland China or the Chinese diaspora?
How do you enter the Chinese market?
How do you reach Chinese people living abroad?
How do you accept Alipay and WeChat Pay as a foreign business?
How does search engine marketing work in China?
How do you sell to Chinese clients without being in China?
How do you earn the trust of Chinese buyers?
Is WeChat marketing worth it for a foreign business without a Chinese company?
Baidu, WeChat or Xiaohongshu: which channel should you start with?
How does Xiaohongshu marketing work for a foreign business?
ICP and legal
What is an ICP in China, and which legal rules apply to your website?
The ICP depends on your server. Privacy, content and tax rules don't.
All guides (12)What is an ICP in China, and which legal rules apply to your website?
Which advertising words are banned in China?
What content is banned on a website in China?
Do you need a .cn domain to reach China?
A Chinese client wants a fapiao: what do you do if you have no company in China?
How long does an ICP take in China, and what does it cost?
ICP filing vs ICP license: which one applies to your website?
Do you need an ICP license to appear on Chinese search engines?
Can you do business in China without a Chinese company?
Does China's privacy law apply to your website?
What is a PSB filing, and does your website need one in China?
Do you need a WFOE to be online in China?
Translation
How do you translate and localize a website for China?
Translation is one of seven decisions, and most of the others come first.
All guides (10)How do you translate and localize a website for China?
How do you choose a Chinese brand name?
What does it cost to build a Chinese website?
Can one Traditional Chinese website serve both Hong Kong and Taiwan?
How do you translate your website into Chinese?
Is machine translation good enough for China?
Simplified or traditional Chinese for your website?
Should your website in Chinese be a subfolder, a subdomain or a separate site?
How should you design a website for Chinese users?
Which pages should you translate first for China?
Search engines and AI
Which Chinese search engines should a foreign company target?
Start with Baidu, add Bing, and don't build a plan around the rest until your own data asks for it.
All guides (10)Which Chinese search engines should a foreign company target?
How do you get listed on the 360 search engine?
DeepSeek, Doubao and AI answers: what changes for your site?
Can a foreign website appear in Baidu's AI answers?
Does Bing work in China, and should your plan include it?
Does Google work in China?
What is the search engine market share in China?
What is the Shenma search engine, and does it matter for your site?
Sogou SEO: is it worth the effort, and what can a foreign site actually do?
Can WeChat search show your website?
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