How do I submit my site to Baidu?
Verify the site, push your URLs, then check your own quota, because the sitemap route is no longer a safe assumption.
- 1Verify the site
- 2Complete real-name check
- 3Push key URLs
- 4Read the response
- 5Measure in index volume
The short answer
Verify your site in Baidu's Search Resource Platform, then push URLs through the API or enter them in the manual form. Sitemap access is uncertain in 2026, so check your own account. Submission only helps Baidu discover pages. Baidu says it doesn't guarantee indexing, and the tool works only for verified sites.
- Baidu's tool opens only to verified sites, a rule set out in its notice of March 1, 2021.
- A single API request can carry up to 2,000 URLs, according to Baidu's manual, last updated in August 2020.
- Since September 2023, Baidu has cut sitemap submission for low-quality sites and for accounts without real-name verification.
- The Egg reported in June 2026 that Baidu ended direct XML sitemap submission in December 2025, without linking a source.
- Index-type sitemap files have been refused since July 8, 2020, and one on file blocks new submissions.
Most guides on this topic are short, and many are out of date. Some still point to tools Baidu has retired.
This one sticks to what Baidu has written, with dates, and says where the evidence runs out. It’s part of our guide to Baidu SEO.
We read Baidu’s platform pages logged out, so we haven’t seen the account screens. Menu names below come from Baidu’s documents, and yours may differ.
What do you need before you submit?
You need a verified site, and in practice a real-name account. Baidu’s tool is open only to verified sites, so there’s no public form for an unknown URL.3
| Requirement | Why it matters | Where to read more |
|---|---|---|
| Baidu’s help contradicts itself: one page says mainland numbers only 21, another allows foreign numbers through four products but not EU numbers 26 | The phone number problem | |
| Verified site | No verification, no tool 3 | Setting up Webmaster Tools |
| Real-name account | Accounts without it can lose sitemap submission 4 and even the site’s verification 5 | Setting up Webmaster Tools |
| Each hostname verified | Since 2021, unverified sites on the same main domain can’t be submitted 314 | Verify every hostname you plan to submit |
| Reachable pages | Baiduspider must be able to fetch them 17 | Why your site isn’t showing |
Baidu tells users to complete real-name verification in the Baidu App.4 We couldn’t confirm that a foreign passport works there.
Which submission method should you use?
Use the manual form for a few key pages, and the API for anything regular. Treat the sitemap as a bonus if your account offers it. Baidu’s tool has these three methods.2 The limits below come from its manual, last updated in August 2020, so your account may differ.
| Method | Best for | Published limit | Needs a developer? |
|---|---|---|---|
| Manual | Homepage and a few key pages | None found | No |
| API push | New pages, on the day they go live 2 | 2,000 URLs per request, daily quota varies 2 | Yes, or a plugin |
| Sitemap | Whole-site lists | 50,000 URLs and 10 MB per file 2 | Only to generate the file |
Baidu calls the API its fastest method, and says sitemaps are indexed more slowly than API pushes.6 It also says original and time-sensitive content suits the API best.14
How to submit URLs by hand
This route needs no code, so it’s the natural first step for a small site.
- Log in to the Search Resource Platform and select your verified site.
- Open the tool. Go to 资源提交 (resource submission), then 普通收录 (normal indexing).15 Our English guide to the menus helps here.
- Choose 手动提交 (manual submission).
- Enter your URLs and submit them.
Start with your homepage and your main Chinese pages. Submitting pages one by one won’t scale, and Baidu’s manual gives no number for this method.2
How to submit URLs through the API
You send a plain-text POST with one URL per line, and Baidu answers with a count. Copy your call address from the API section of the tool, since it holds your site and your token.
- Find your token. Baidu’s manual describes it as a 16-character string.2 Treat it like a password.
- List your URLs in a text file, one per line.
- Send the file. Baidu’s manual shows this curl form:2
curl -H 'Content-Type:text/plain' --data-binary @urls.txt "http://data.zz.baidu.com/urls?site=www.example.com&token=YOUR_TOKEN"
- Read the response, then log the result.
| Field | Meaning 2 |
|---|---|
| success | URLs accepted in this request |
| remain | URLs you can still push today |
| not_same_site | URLs ignored because they aren’t on this site |
| not_valid | URLs rejected as invalid |
Watch remain above all, because it’s your real quota. A January 2021 Baidu article listed a shared quota of 100,000 URLs a day on its API row, without saying what shares it.15
That number is old, and Baidu adjusted API quotas in September 2023.4
An undated entry in a WordPress plugin changelog says quotas are “as low as 10/day for some sites”.16 A V2EX user reported 10 a day on a new site in March 2025, and said they had asked Baidu for more.9
Baidu’s manual says the daily limit depends on how many new, valuable links you send.2 It also warns that resending old links can lower your quota, or cost you API access.2
| Error (2020 manual) | Meaning 2 | What to do |
|---|---|---|
| 400 site error | Site not verified | Check the exact hostname in your account |
| 400 empty content | POST body is empty | Check how the file is sent |
| 400 only 2000 urls are allowed once | Too many URLs in one request | Split the list |
| 400 over quota | Daily quota exceeded | Stop, and resume the next day |
| 401 token is not valid | Wrong token | Copy it again from your account |
| 404 not found | Wrong address | Copy the call address again |
| 500 internal error, please try later | Occasional server fault | Retry |
Can you still submit a sitemap?
We can’t confirm it, so check your own account. Baidu’s manual still describes sitemaps, but reports since 2023 point to a much narrower route, and one source says it has closed.
| Date | Source | What it says |
|---|---|---|
| Oct 2015 | Baidu | Sitemap access to open to all verified sites 11 |
| Sept 2023 | Baidu | Sitemap submission shut for low-quality sites and sites in accounts without real-name verification. Compliant sites to get rights and quotas back after the holiday 4 |
| Mar 2025 | V2EX users | Personal reports: sitemap can’t be submitted, one of them on a new site 9 |
| June 2026 | The Egg | Baidu ended direct XML sitemap submission in December 2025, with no source linked 8 |
| Nov 2026 | Baidu’s news page | No title mentions closing sitemaps 10 |
The Egg’s article also shows a caption reading “Zero quota available for XML sitemap submissions”.8 It speaks only of XML files, and doesn’t mention TXT. We found no Baidu announcement that matches its claim, in English or Chinese searches.
That absence proves little, because Baidu’s manual dates from 2020 and its tool log stops in 2021.27 The evidence simply doesn’t settle it.
Verdict
Look at your quota under 资源提交, 普通收录, sitemap提交, where Baidu says it’s shown.15 If it’s missing or at zero, move on to the API and internal links.
If your account does offer it, Baidu says the quota depends on your site’s quality.15 Follow the format rules in its 2020 manual:2
- Format: TXT or XML. TXT files are UTF-8 or GBK, with one full URL per line.
- Size: 50,000 URLs and 10 MB per file.
- Site total: fewer than 50,000 “sitemap links”, a term Baidu doesn’t define, or it stops processing and shows a warning.
- URL length: each
<loc>is capped at 256 bytes. - Characters: Baidu suggests avoiding Chinese in URLs, because of encoding problems.
- Scope: only URLs from the verified site the file belongs to. This 2021 rule is stricter than the manual’s line on main domains.23
- ETag: Baidu strongly advises enabling it, and says it fetches ETag sitemaps more often.211
Index files are the classic trap. Baidu stopped supporting them on July 8, 2020,7 and a leftover one blocks new files until you delete it.1415
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What about Fast Crawl?
You probably can’t use it yet. Fast Crawl (快速抓取) replaced Fast Indexing (快速收录), which Baidu took offline on April 26, 2024.12
Baidu grants it automatically to some high-quality sites, after its own evaluation, and it accepts only mobile and responsive pages.6
Baidu’s guide says such content is generally indexed within 48 hours.6 That describes a selected group, not your new site.
A V2EX poster said in March 2025 that fast crawl had no effect for them, and that you can’t submit quickly without the permission.9 That’s one person’s report, and we haven’t seen a test on a foreign site.
What older guides get wrong
Check the date before you follow any tutorial. These points are all out of date.
| Older advice | Current position |
|---|---|
| Use the JavaScript auto-push snippet | Taken offline in December 2020, with no return date given 7 |
| Submit through Fast Indexing | Retired on April 26, 2024 12 |
| Sitemap index files are accepted 18 | Not supported since July 8, 2020 7 |
| Sitemaps are invitation-only 18 | Opened to all verified sites in 2015, tied to account and quality since 2023 411 |
| Baidu crawls within an hour of a sitemap 18 | Baidu says processing generally starts within an hour, nothing more 2 |
What to do after you submit
Read the response, test the page, then measure. Baidu says the tool can speed up crawling but can’t settle whether content gets indexed.1
Response or data feedback
Accepted count
Crawl diagnosis
What Baiduspider fetches
index volume
Pages indexed
Content review if still absent
- Check data feedback. It shows the links accepted that day, after removing duplicates.15
- Run a crawl diagnosis. Baidu’s 2020 manual gives each site 70 tests a week, showing the first 200 KB the spider sees.17
- Fix connection errors. Baidu points to slow servers, and to firewalls or DoS protection that block the spider.17 Check that you aren’t blocking real Baiduspider traffic.27
- Read index volume. Baidu treats it as the reference, not the
site:operator.23 Our guide to checking indexed pages explains how. - Review the content. If a page stays out, Baidu says to ask whether it’s high quality, useful and not a near duplicate.13
Be careful with recent figures. Baidu says index volume data from October 14 to 23, 2026 has no reference value, after a fault.22
If your content sits in JavaScript, read whether Baidu reads JavaScript before you submit more URLs.
The bottom line
Verify the site, submit your key pages by hand, and use the API for new pages. Check your sitemap quota instead of assuming you have one, since the evidence conflicts.
Submission only introduces a URL. Whether the page gets indexed depends on what Baidu finds when it arrives.
How Index in China can help
We translate your site into Simplified Chinese with a human reviewer, handle its submission to Chinese search engines where the account allows it, and send a monthly report on Chinese traffic.
We don’t promise rankings or traffic. See what we do or book a 30-minute call.
Book a 30-minute callCommon questions
Do I need an ICP to use Baidu's submission tool?
We found no rule saying so. A Baidu notice from May 2021 capped sites without an ICP at one sitemap file per day,7 so those sites had access to the tool at that date. We can't say whether that cap still applies. Our guide to ranking without an ICP covers the wider question.
How long after submitting will my page appear on Baidu?
Baidu gives no number. Its 2021 Q&A says only that indexing runs on a cycle, and that valuable pages are crawled and indexed within it.13 A figure quoted by a vendor is an estimate at best. Our guide on how long Baidu takes looks at what the published evidence supports and where it stops.
Should I submit an English-language site?
You can try, but don't expect much. We found no official Baidu text on English sites. WebNots, in replies from 2015 and 2020, says Chinese sites are preferred and that a fully English site probably won't gain much.24 That's an opinion, not a rule. Our guide to English sites on Baidu has the available evidence.
Can I pay someone to submit my site to Baidu?
Freelance marketplaces list that service,25 but the tool only accepts verified sites,3 so a seller needs your site verified in an account they control. You'd then rely on someone else's account for your data. We'd rather you keep the account under your own control, or agree in writing who holds it.
Does submitting to Baidu also cover 360, Sogou or Bing?
We found nothing saying it does. Baidu describes the tool as pushing data to Baidu Search.1 Other engines run their own crawlers and webmaster services, so don't count on a Baidu submission to reach them. Our guide to which Chinese search engines to target helps you decide which ones are worth the extra setup for your market.
Sources
- Baidu: Regular submission tool page (Chinese)
- Baidu: Platform tools manual, regular submission (Chinese)
- Baidu: Regular submission tool upgrade notice (Chinese)
- Baidu: Notice on reclaiming site submission quotas (Chinese)
- Baidu: Notice on removing verification of risky sites (Chinese)
- Baidu: Platform user guide (Chinese)
- Baidu: Tool update log (Chinese)
- The Egg: 5 SEO ranking factors for global brands in China
- V2EX: Thread on a free Baidu auto-submission tool (Chinese)
- Baidu: Platform news page (Chinese)
- Baidu: Sitemap opened to all sites, and ETag advice (Chinese)
- Baidu: Notice on upgrading the Fast Indexing tool (Chinese)
- Baidu: Indexing Q&A (Chinese)
- Baidu: Common questions on resource submission tools (Chinese)
- Baidu: Platform tools explained (Chinese)
- WordPress.org: Zhanzhangb Indexing Submission for Baidu, changelog
- Baidu: Platform tools manual, crawl diagnosis (Chinese)
- WebNots: How to submit sitemap to Baidu
- Baidu: How the search engine works (Chinese)
- Naibabiji: Fixing the index type not processed error
- Baidu: Account help, phone numbers (Chinese)
- Baidu: index volume tool recovery notice (Chinese)
- Baidu: Platform tools manual, index volume (Chinese)
- WebNots: Baidu Webmaster Tools guide
- ComeUp: Manual Baidu submission listing
- Baidu: Account help, foreign phone numbers (Chinese)
- Baidu: Baiduspider FAQ