What does it cost to build a Chinese website?
It depends less on the website than on one choice: whether you stay outside the mainland.
What does it cost to build a Chinese website?
Translation: per wordSite: reuse or buildFixes: fonts, maps, formsHosting: outside or mainlandPeople: who answersThe short answer
No reliable 2026 total exists, so budget by line. The per-word rates we read for Chinese mostly sit around $0.10 to $0.20, though sources disagree. Staying outside the mainland avoids an ICP and a Chinese entity, which MSA Asia estimates at $5,000 to $15,000 as a project. A Chinese-speaking contact can be your largest recurring cost.
- Centus reported an average of $0.10 per word for English to Chinese in June 2025, using ProZ data.
- Chinafy's Starter plan, read on November 1, 2026, lists $3,500+ for setup, plus a monthly fee.
- MSA Asia's 2026 estimate for an ICP project from outside China runs from $5,000 to $15,000.
- YSD's August 2026 guide puts a Hong Kong template corporate site at HK$8,000 to HK$30,000.
- In Chinafy's 2020 estimate, one Chinese-speaking contact made up 91% of the site budget, by our math.
Most guides we read on building a Chinese website stop at advice and never mention money. The few that do give one total, and it rarely matches your case.
This guide lists what you actually pay for, with each price attributed and dated. It’s part of our work on translating and localizing a website for China.
None of these prices are ours, and none is a quote. Most come from firms that sell these services.
What does a Chinese website cost in total?
We found no reliable total for 2026, and we don’t think one could exist. The budget depends on your path, and five paths cost very different amounts.
| Path | What you pay for | Published reference | ICP needed? |
|---|---|---|---|
| Chinese pages on your current site | Translation, developer time | Per-word rates below | No |
| Separate Chinese site, hosted outside the mainland | Translation, build, hosting | HK$8,000 to HK$30,000 for a template site in Hong Kong 10 | No |
| Current site, plus a near-China delivery service | Setup, monthly fee, translation | Chinafy Starter: $3,500+ setup, plus $280+ or $310+ a month 19 | Not on its default setup 19 |
| Mainland hosting on a partner’s entity | Package, translation | $795 for 12 months, or $66.25 a month, in a 2017 listing 23 | Yes, on the provider’s license. Check with an adviser, see below |
| Mainland hosting on your own entity | Entity, hosting, agent, build, translation | $5,000 to $15,000 as a project, MSA Asia 2026 20 | Yes |
Three of those references need care. MSA Asia’s total covers the ICP project and lists no site build or web copy.20
Chinafy’s Starter plan is for template sites of 10 pages or fewer, and translation is a separate service, outside the plans.19
The partner route needs the most care. MSA Asia warns that “borrowed-entity ICP filings” are “being unwound,” and says MIIT has tightened enforcement since 2024.20
That’s one firm’s claim, and we found no official text behind it. Take this route to a local adviser before you price it.
Testing demand?
Yes: stay outside the mainland, then new pages or a separate site.
No, Chinese entity already in place
Mainland hosting and ICP
No, no entity
See a local adviser before you compare a partner's entity with setting up your own.
How much does Chinese translation cost?
Published rates disagree, but those that name Chinese mostly sit around $0.10 to $0.20 per word. It’s the line you control best, because you choose how many words go in.
| Source | Scope | Published rate |
|---|---|---|
| ProZ data, via Centus, June 2025 1 | English to Chinese, average | $0.10 per word |
| Centus, June 2025 1 | Human website translation, all languages | $0.08 to $0.30 per word |
| Centus, June 2025 1 | Marketing content, all languages | $0.10 to $0.20 per word |
| Milengo, 2026, search excerpt 2 | Marketing translation from English, all languages | $0.021 to $0.206 per word |
| DigMandarin, undated 3 | English to Chinese | $0.10, or $0.20 for specialized work |
| NJStar, unreliable date 4 | Website work, on a Chinese-English page, pair not stated | $0.07 to $0.14 per word |
| Chinafy, 2020 6 | About 10,000 words, under ICP application costs, text and languages not stated | About $412, or $0.04 per word by our math |
The sources also disagree at the top. Centus quotes about $0.40 per word for “localization,” well above its own translation rates.1 That label has no fixed meaning, so ask what it adds.
So word count moves the bill as much as the rate does. Start with which pages to translate first before you ask for a quote.
Check the unit before you compare
A rate means nothing until you know what it counts. Ask whether it applies to English source words or to Chinese characters.
CBL Translations, which sells legal translation, reports a “characters (no spaces)” count that billed a Hong Kong trading company for over 200,000 characters on documents of about 20,000 Chinese characters.5
It’s a single case, translated from Chinese into English, but the question costs nothing to ask.
Machine translation lowers the rate, not the need for review
Centus says basic machine translation is often free, or $0.01 to $0.05 per word.1 A 2025 study of tourism texts, translated from Chinese into English, still concluded that “human post-editing remains necessary.”7
The sources we read give no rate for post-editing into Chinese, so get that quoted.
Our guide to machine translation covers where it holds up, and how to translate your website covers the process.
Do you need a new site, or just new pages?
Often just pages, and this choice sets your build budget. Nanjing Marketing Group, an agency, argues for a separate Chinese site.9 Baidu’s 2014 guide says to use a directory until a section has enough content to stand alone.13
That guide is old and speaks of site sections, not language versions. Still, it doesn’t push you toward the expensive option.
The tradeoff is hosting. Google notes that a subdirectory keeps a single server, while a subdomain allows separate ones.14 So pages in a subfolder inherit your current host’s speed in China.
If you do build, these are the public references:
| Source | What it covers | Published price |
|---|---|---|
| YSD, Hong Kong, August 2026 10 | Template corporate site | HK$8,000 to HK$30,000 |
| YSD, Hong Kong, August 2026 10 | Custom corporate site | HK$30,000 to HK$80,000+ |
| YSD, Hong Kong, August 2026 10 | E-commerce site | HK$35,000 to HK$150,000+ |
| Alibaba Cloud community author, January 2026 11 | Template site, mainland market | RMB 1,000 to RMB 5,000 |
| Chinafy, 2020 6 | Designer, custom banners and subpages | $1,028+ |
YSD names multi-language work as a price driver, but doesn’t price Chinese separately.10 The Alibaba Cloud figure is one user’s article, not an Alibaba Cloud price.11
Agency floors tell you more than headline prices. We read Clutch’s China listing on November 1, 2026: 31 of its 50 firms showed a minimum project. Those ran from $1,000+ to $50,000+, with $1,000+ and $5,000+ the most common.12
Hourly rates there were most often $50 to $99.12 Those are self-reported listings.
What do you have to fix on the site itself?
Budget developer time for anything that fails from China. No source we read prices this work, because it depends on what your site loads. Expect these lines:
- Google dependencies. Maps, reCAPTCHA, video and analytics can each fail from China, so each may need a replacement. See which Google services fail in China.
- Forms. A contact form that fails costs you the lead, so fix it before anything cosmetic.
- Chinese fonts. Source Han Sans may be used and embedded under its SIL OFL license, so this line can be zero.15
- Testing. Your pages need a check from inside China, without a VPN.
We found no public price for a Founder web license, so ask a local adviser if you want one.
Our guide to website design for Chinese users covers the rest of the page.
What does hosting cost?
The server is usually a small line. What costs real money is the service around it, or the entity a mainland server requires.
| Option | Published price | Needs |
|---|---|---|
| Your current host | No new cost | Nothing, but check speed from China |
| Alibaba Cloud starter server | $4 to $60 a month, region not stated in text 18 | A developer to run it |
| Chinafy Starter, near-China delivery | $3,500+ setup, plus $280+ or $310+ a month 19 | Template site of 10 pages or fewer |
| Chinafy Pro, near-China delivery | $5,500+ setup, plus $480+ or $520+ a month 19 | Site with light interactivity, one domain or subdomain |
| Mainland hosting | $200 to $1,500 a year, MSA Asia 2026 20 | Chinese entity and ICP |
| Mainland cloud server | RMB 800 to RMB 5,000 a year, community author 11 | Chinese entity and ICP |
| Cloudflare China Network | No price published 21 | Enterprise plan, ICP for each apex domain 21 |
Chinafy’s page shows two amounts for each of those plans and doesn’t explain the difference.19
Most purchase links on the Alibaba Cloud page point to a Hong Kong region ID, so confirm the region and price at checkout.18
Compare the options on what your visitors get, not on the invoice. Start with Hong Kong or mainland hosting and how CDNs behave in China.
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When do an entity and an ICP enter the budget?
Only if you put the site on mainland servers. Then they become the budget, and everything else looks small.
The filing itself has no government fee, though your provider may charge for processing.22 The real cost is the company behind it, and estimates disagree.
MSA Asia gives $3,000 to $8,000 for a WFOE in 2026,20 while Chinafy listed $17,650 in 2020.6
MSA Asia’s table also lists $15,000 to $150,000 of registered capital, paid in over five years, without saying whether its $5,000 to $15,000 total includes that.20
A commercial license goes further. China Briefing lists RMB 1 million in registered capital for one province, plus 3 dedicated staff.31
Our guide to what an ICP costs and how long it takes has the full breakdown.
Verdict
If you’re testing demand, keep the entity out of the first budget. Reconsider mainland hosting when Chinese revenue can carry the cost. Confirm any legal structure with a local adviser.
What keeps costing after launch?
In the only itemized budget we found, the largest recurring cost is a person, not a server. Someone has to read inquiries, answer them and keep the Chinese pages current.
$17,685 (91%)
Local contact in Chinese
$1,771
Hosting, domain and design combined
Chinafy’s 2020 site budget shows the imbalance. Of its $19,456, a Chinese-speaking site manager took $17,685.6 That’s about 91% by our math, based on a six-year-old salary figure.
| Recurring line | Published figure | Note |
|---|---|---|
| Chinese-speaking contact | $17,685+ a year, 2020 6 | A share of a person may be enough, but no source prices that |
| New and updated content | Per-word rates above | Changes to your main site may need a matching update |
| Hosting or delivery | See the hosting table | Some plans bill annually 19 |
| Domain | $15 to $50 a year, MSA Asia 2026 20 | Check the renewal price |
| Accounting, if you have an entity | $2,300, 2020 6 | Only with a Chinese company. Chinafy doesn’t say if this is yearly |
If nobody can reply in Chinese, the site’s cost buys you unanswered messages. See how to answer Chinese inquiries without speaking Chinese.
How to build your own budget
You can have a usable first version in an afternoon. It won’t be a quote, but it will make quotes comparable.
- Pick a path. Use the first table, and decide whether mainland hosting is in scope at all.
- Count your words. Export only the pages you plan to translate.
- Price translation. Multiply by two rates, one low and one high, then add a native review.
- List your fixes. Note everything your Chinese pages load from services that fail in China.
- Add your name. If you need a Chinese brand name, get a quote for the filing. See how to choose a Chinese brand name.
- Add 12 months of recurring lines. Include the person, not only the hosting.
Then send the same scope to at least two providers. Ask each one what’s excluded, what unit it counts in, and who holds any account or license.
The bottom line
The biggest cost decision comes first: stay outside the mainland, or commit to an entity and an ICP. If you’re testing China, translate a small set of pages and reuse what you can.
Treat every price here as a starting point for questions, since most come from sellers. Your own word count and your own quotes will tell you more than any total online.
How Index in China can help
We translate your site into Simplified Chinese with a human reviewer, work on getting it indexed on Chinese search engines and send a monthly report on Chinese traffic.
An ICP isn’t part of the offer we list. We don’t give legal advice. See what we do, or book a 30-minute call.
Book a 30-minute callCommon questions
Can I build a Chinese website myself?
Yes, if you write Chinese or pay someone who does. Chinafy, which sells China delivery, says self-hosted WordPress isn't blocked as software, and that results depend on your hosting and plugins.28 Nanjing Marketing Group prefers it for a separate Chinese site.9 The software is the easy part. You still need Chinese copy, a native reviewer and a test from inside China.
Do I need a whole new design for China?
Probably not. In Nielsen Norman Group's small 2016 study, with 6 native Chinese users, very simple sites could look less useful, but complexity slowed people down too.25 Its advice was to reduce complexity a little, without going minimal. That points to adapting your current design first, with a redesign only if your testing shows a real problem.
How much does a .cn domain add to the budget?
CNNIC says registrars set their own prices, so check the renewal fee as well as the first year.26 It's unlikely to be your deciding line. Baidu's 2014 guide said the extension has no effect on its web search,27 though Advance Metrics said in 2016 that Baidu favors .cn, without data.32 Our guide to .cn domains covers the rest.
Will a cheap translation hurt me on Baidu?
We can't say. We found no Baidu rule on machine translation in the chapter of its 2014 guide on cheating and penalties,29 and no measured effect on rankings. An older notice comes closer, as our machine translation guide explains. The clearer risk is buyers. Nielsen Norman Group's 2017 work on B2B purchases in China concluded that translating alone isn't enough to earn trust.8
Does adding Hong Kong or Taiwan cost much more?
Budget it as a separate review, not a free conversion. OpenCC can convert Simplified to Traditional text by dictionary, with a Taiwan option for vocabulary, but some entries are ambiguous and its Hong Kong vocabulary mode is still in development.30 Someone from that market should still check the pages, and the search engines there differ too.
How soon will a Chinese website pay for itself?
Nobody can honestly tell you. We found no dependable data on returns for foreign companies, and results depend on your sector, your search demand and how you answer leads. Check whether people search for what you sell before you commit, and spend in stages. Treat any promised payback date as a warning sign.
Sources
- Centus: Website translation costs
- Milengo: Translation rates 2026 (search excerpt only, page refused to open)
- DigMandarin: Chinese translation services
- NJStar: Chinese English website translation rates
- CBL Translations: Legal Chinese translation word counts
- Chinafy: How much does it cost to get an ICP?
- Chen and Lin, Frontiers in Artificial Intelligence: ChatGPT, Google Translate and DeepL on promotional travel content
- Nielsen Norman Group: Credibility in China
- Nanjing Marketing Group: The simple guide to Chinese website transcreation
- YSD: How much does web design cost in Hong Kong? 2026 price guide
- Alibaba Cloud developer community, personal article by a registered user (Chinese)
- Clutch: Web developers in China
- Baidu: SEO guide 2.0, site construction chapter (Chinese)
- Google: Managing multi-regional and multilingual sites
- Adobe: Source Han Sans license (SIL OFL 1.1)
- Microsoft: Microsoft YaHei font family
- Jiemian: Founder font disputes (Chinese)
- Alibaba Cloud: Simple Application Server starter packages
- Chinafy: Pricing
- MSA Asia: ICP license in China, how foreign companies get approved in 2026
- Cloudflare: China Network documentation
- Cloudflare: ICP in the China Network documentation
- Global From Anywhere: ICP Beian, domain registration and China hosting listing
- Global From Anywhere: Chinese website installation and design listing
- Nielsen Norman Group: Website complexity in China
- CNNIC: Domain registration FAQ (Chinese)
- Baidu: SEO guide 2.0, domain chapter (Chinese)
- Chinafy: Does WordPress work in China in 2026?
- Baidu: SEO guide 2.0, cheating and penalties chapter (Chinese)
- OpenCC: Open Chinese Convert
- China Briefing: Do I need a license to operate online in China?
- Advance Metrics: Baidu SEO guide